The third and (possibly) final stop on my world podcast tour took me to SLMA Radio. We had a nice chat about content marketing, what it means, what the challenges are, and why journalists are best-suited to tell your story.

https://www.podbean.com/media/player/dasq6-61180e

In other news: It seems this podcast tour has been paying off. Last week I noticed that Amazon said they only had 11 copies of ICM in stock. This week, there are only 4! Hurry up and order yours!