Who is Theresa?
A freelance writer and editor with two decades of experience. I began my career in a tiny newsroom before covering B2B tech for 10 years.
These days, I think of myself as a translator. I dive deep into hard to understand topics and make them digestible for mass audiences. Whether we’re talking about media or content marketing, the key to success is telling a good story.
KEEP SCROLLING TO SEE MY WORK
Rise up against AI by doubling down on direct traffic
A journalistic dive into the strategies publishers are using to combat the potential impacts of AI-driven search.
CASE STUDY
Explore this B2B case study explaining the intricacies of view-through attribution and how it was able to drive more installs and post-install events.
white paper
Take a deep dive into how technology is transforming international NGO benefit equity. Through interviews and deep research, I helped a client reveal the companies making a difference on the ground.
How NPR’s audience-first approach drives advertising success
A journalistic exploration of NPR’s strategy that keeps its audience at the front of every decision it makes.
Ghostwriting
As a professional writer, I often draft content that is published under someone else’s name. It’s part of the gig. Check out this example I wrote for a client in the mobile marketing space.
Stafford Cidery Feels Impact of Brewery Closings
I have a passion for local news. In my spare time, I provide my community with meeting recaps and business profiles. Check out this story about one of my favorite local haunts.
inside content marketing
Take a deep dive into the roles, tools, and strategies that make brand journalism possible and profitable.
Writer.Editor.Storyteller. 