A while back I wrote a post called “Get Scared, Buy Stuff” which was about the way marketers scare you into thinking you’re ugly to buy make-up, and into thinking a nuclear holocaust is coming so you’ll become a doomsday prepper and put a bunker filled with MREs and grenades in your backyard. I started thinking about this again, thanks to the National Rife Association.
I often wonder what world people live in that they think they need semi-automatic weapons to protect their families. The truth is, they live in the same world I do… they’ve just bought into the BS marketing tactics of the NRA (and the weapons manufacturers that are their bread and butter).
I am a single woman who has lived in just about every kind of neighborhood you can imagine. From Williamsburg, Brooklyn to Mayberry Village — the kind of place where you know most of your neighbors probably have guns and that none of them are legal. I have lived in luxury apartments in New Jersey, and quiet country towns — including the town just south of Newtown, CT. I have never once needed a gun to defend myself, and I am hoping (and betting) that will continue to be the case. If I need to protect my house, I’ll get a German Shepherd.
The NRA and its gun manufacturer buddies don’t care about me though. They know they won’t be getting me to pay any membership dues or buy any pearl-handled pistols. And that’s why they need to scare the crap out of those of you who do own guns. They need you to be afraid that your right to bear arms will be taken away so that you rush out and stock up on weapons, and continue giving your hard-earned dollars to the NRA. They want you to believe you need bigger, scarier, more powerful weapons so that you look at your gun rack filled with weapons and say, “Yeah, I need one more.”
So the next time you get a piece of mail from the NRA, or someone tries to convince you that criminals are lurking around every corner waiting to take your TV or your daughter, stop and ask yourself who profits from your fear.