Why Bustle Isn’t Going to Win the Hearts and Minds of Women

A while back Bleacher Report founder Bryan Goldberg found himself in a bit of a PR nightmare when he announced he would be revolutionizing women’s media by creating a site that *gasp* put politics and hard news alongside beauty tips and fashion advice. Mostly people just laughed at him because clearly he hadn’t done any homework before launching Bustle.com, which would have shown the many thriving websites aimed at women. Among his competition is Jezebel. I’d forgotten all about Bustle because, well, I read Jezebel, Rookie, XOJane, Slate’s XX blog, and any number of other lady-focused sites. Today I confirmed that I was right to stay away. Continue reading