#Selfpublishing: Marketing is the Worst

After the article came out in the local paper about Fiona vs. the Foot Tickler, I saw a pretty decent uptick in sales so now that the holiday’s are over I’m redoubling my efforts at public relations & marketing.

What joy!

Last night I heard an interview on NPR with Amanda Hocking, and she was talking about how she decided to sign with a publisher in order to free up more time for writing.And I must agree that I wouldn’t mind a publisher’s marketing machine. Though most authors don’t get the attention that Amanda Hocking does. Not only did she go into her contract with a proven sales track record, but she also has a great human interest story to tell. In other words, many authors are virtually on their own with or without a contract.

So I’ve turned to another local paper, and  to some more high-tech sources for PR help.

Here’s a couple of resources I’ve found to be helpful.

I also decided to make the book available in paperback through Createspace.

#Selfpublishing: The Experiment Continues

That's totally my BFF's baby on Santa's Lap!

My experiment in self-publishing continues! Last week I whipped up a press release and sent it to the newspaper where I began my career — giving them the first shot at the story. I love this paper, it epitomizes what’s great about local news organizations. They cover those tedious meetings where local government hash out the little details that really effect the lives of people.

I can’t say enough good things about this paper and all the ones like it across the country that cover all the little things that bigger news outlets pay no attention to. But like many other tiny, community newspapers The Citizen is not on the web. That means no links to the Fiona vs. the Foot Tickler’s Amazon page… so I wondered how it would actually effect sales. Continue reading

A Self-Publishing Experiment

Click on me to buy me for your Nook

I’ve been shopping a manuscript around to agents for about a year. I’ve gotten a couple of bites but haven’t been able to reel in that fish just yet. This, I know, is perfectly normal. The problem is, though, that I spend my days writing about digital publishing and often find myself arguing against the traditional route.

Here I was sitting on the modern equivalent of a manuscript in the bottom drawer of my desk, and it seemed that every week there was a new blog post shoving me toward digital self-publishing. But I’ll admit, part of me wanted the validation of an agent saying, “Yes, I want to represent your work of genius” and end up with the help and guidance of an editor. I wanted my work to be the best it could be, and to walk into a store and see it sitting on the shelf — or better yet, flying off of it.

Then I assigned this story and I read this:

The transition to self-employment was also an easier one now that Crouch is self-publishing. “The way that publishers treat writers is sort of funny, because it’s not really a system that supports self-employment,” says Crouch. “You get paid twice a year, for the most part you have no idea how your books are selling until you get a royalty statement – which is like trying to decode some lost, ancient scroll. With Amazon and all of these other platforms, I get paid every month. I have a constant, real-time update of what my sales are.”

I’m not looking to be self-employed, but who in their right mind wouldn’t want to make more money rather than less off of something they poured years of work into? (And, if you’ve been paying attention, you’ll know that I’m buying a house. I could use the extra cash.)

So yesterday I decided to undertake an experiment in self-publishing and marketing. Can I make a go of it with my silly, funny little mystery? We shall see, and I’ll be sure to let you know how it goes.