I am amazed by the sheer number of services devoted to helping you find the right freelancer. The only thing more surprising is that there are enough freelancers to support all these platforms. I suppose this was inevitable in the age of #sidehustle. But as someone who works with freelancers every day, I can tell you that they are not all created equal.Continue reading
Tag: content marketing
Why Every Writer Needs an Editor
An acquaintance of mine, after finding out what I do for a living, asked me if I considered myself a writer. She’s an English professor, who has devoted her life to studying writers. So when I said, “I love writing, but I think I lean more toward being an editor,” she seemed surprised. When you’re a kid, you never say, “When I grow up, I want to be an editor!”
Everyone wants to be a writer--but every writer needs a good editor.
When I tell people I’m an editor, they don’t really know what it means. If they have some idea about the profession, it’s that we spend our time looking for misplaced commas and typos. Of course, we do a bit of that, but in reality, that’s what copy editors and proofreaders are for. My time is spent assigning articles, and then making sure that the writers have hit the mark. I’m usually editing articles about business and technology, which means there are a few things I’m looking for.
The Third Stop On My Podcast Tour
The third and (possibly) final stop on my world podcast tour took me to SLMA Radio. We had a nice chat about content marketing, what it means, what the challenges are, and why journalists are best-suited to tell your story.
In other news: It seems this podcast tour has been paying off. Last week I noticed that Amazon said they only had 11 copies of ICM in stock. This week, there are only 4! Hurry up and order yours!
The Second Leg of My World Podcast Tour
I stopped by the Mobile Presence podcast to talk about how content marketing fits into the mobile landscape, and why your team is your most important asset. Tune in to hear our chat!
I’m On a World Podcast Tour!
I’m embarking on a bit of a book tour–by which I mean I have just kicked off a “tour” of podcasts! I have to say, I love being able to do publicity from the comfort of my home office instead of spending weeks on the road. I’m sure, somewhere, there’s an old-timey author lamenting the state of book marketing but as a homebody, I love it.
My first interview was with Byron at WriterAccess. We had a great chat about Inside Content Marketing, the future of the discipline, and more! Take a few minutes to listen (and hopefully learn).